BLOG IMAGE Female Leader Ezine 2021

2021 Female Leader Conversations Ezine

2021’s Women for Media report states women represent 24% of quotes in business reporting. Femeconomy’s female leader interviews with our community are a way to remedy this imbalance for the women achieving outstanding results in business.

Femeconomy’s Female Leader Conversations Ezine is resonant with thought leadership and career stories from industry disruptors that have inspired and enlightened us, as they will you. Enjoy!


1. Founder & CEO Super-Rewards, Pascale Helyar-Moray  2021 Female Leader Conversations ezine front cover

Pascale Helyar-Moray launched Super-Rewards as an innovative mechanism to help women progressively boost their superannuation balances through an activity they already perform – shopping.

2. High-Performance Coach, Speaker & Podcaster, Shona Rowan

A sought after high-performance coach and inspirational speaker, Shona Rowan has devoted over 25 years to the study and practice of peak performance and success psychology.

3. Director KLG Communications, Karyn Gonano

As a writing coach for a diverse range of clients, Karyn Gonano enhances the way they communicate. Karyn’s unique approach guides the development of their speeches, presentations, pitches, reports, articles and grant applications so they impactfully reach their intended audiences.

4. Managing Director, Ancient Wisdom Writers, Karen Perks

Ancient Wisdom Writers specialise in writing grants and tenders to help you access funding or win contracts for your business. Karen Perks and her team’s expertise navigates strategy, regulations, evaluation criteria and language to help you access the range of Federal, State and Local government initiatives Australia-wide.

5. Take Charge of Your Financial Wellbeing, QSuper

She’s on Q’s mission is to empower Australian women to take better control of their careers and personal finances. They share 6 simple ways to take charge of your financial wellbeing and empower yourself.

6. CEO April5 Agency, Alicia Beachley

Alicia Beachley thrives on delivering unique and engaging experiential marketing and brand activations for her multinational clients.

7. Managing Director Maple Business Management, Isobel Darmody

Female leaders are making a big impact today, and no one exemplifies this more than Isobel Darmody, founder of Maple Management, offering Outsourced CFO services. In a male-dominated industry, Isobel offers a more nurturing approach to business growth through financial clarity.

8. Creative Director, Pixel Co Creative & Marketing, Kara de Schot

Kara de Schot is on a mission to make marketing simple and effective. At Pixel Co Creative & Marketing, she works with clients of all sizes and industries to provide individual projects or fully-dedicated marketing services.

9. Managing Partner, Jigsaw Tax & Advisory, Joanne McCauley

Joanne McCauley is the Managing Partner at Jigsaw Tax & Advisory, a business she founded in 2008. While specialising in tax, it quickly became clear that small businesses need much more assistance than an annual tax return. Clients need solid and trusted business advice. Helping small businesses is Joanne’s passion.

10. Founder & Director, The Well-Suited Group, Lauren Calvert

Lauren Calvert’s The Well-Suited Group is emerging as the ‘go to’ agency for executives seeking premium administrative support services. TWSG is disrupting the traditional working week and offering its clients and its staff flexibility through bespoke support solutions.


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Posted by Jade Collins - Femeconomy Director

Jade Collins has 20 years’ global experience in corporate executive Human Resources and management consulting roles in the Mining, Energy and Aerospace industries, leading large scale, complex multi-million-dollar change management programs. Jade finds the combination of her HR, Psychology and MBA qualifications and her leadership experience is invaluable for increasing gender equality in leadership across industries. Jade was a member of the Queensland Government's Strategic Advisory Group for the Toward Gender Parity: Women on Boards Initiative and the 2019 CQU Alumni of the Year for Social Impact for her work with Femeconomy.