Choose female led brands.
Create gender equality.

Women make over 85% of purchase decisions. You’re Femeconomy. The power is in your purse.

Femeconomy approved brands have at least 30% of women on the Board of Directors
or are 50% female owned. So far over 900 brands meet our criteria.
Look for our badge to shop Femeconomy approved brands.

Female leaders will create gender equality.



Mother's Day Gift Guide

The only better feeling than giving my Mum a gift, is giving her a gift that also advances gender equality by supporting brands that are female led. Enjoy our Mother’s Day Gift Guide featuring Karen Gee, Seaheaven Swimwear, hardtofind, Pure Home Body and Corban & Blair.

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Female Leader

Alison Shaw, Tambo Teddies

Alison Shaw's career journey has a fascinating amount of twists and turns. She’s worked on a goat dairy, as a wool classer and Jillaroo, a small business entrepreneur and as an Arts and Cultural Officer with Regional Council. Now her focus is growing the iconic Australian Tambo Teddies brand, in its 25th anniversary year.

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Feature Category

Prep your Performance Review

As we head into the end of financial year, it is important to think through how you will approach your end of year performance review. We asked our members for their advice on how to make sure your end of year performance review works to achieve your career goals.

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performance review
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If your brand is 50% owned by females or has at least 30% of women on the board of directors, then we would love to hear from you.