Femeconomy | Choose female led brands. Create gender equality.

Choose female led brands.
Create gender equality.

Femeconomy educates consumers, budget owners and business owners on how purchasing decisions can create gender equality.

Femeconomy approved brands have at least 30% of women on the Board of Directors
or are 50% female owned. So far over 850 brands meet our criteria.
Learn more about becoming a member.

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Female Leader

Michelle Redfern, Advancing Women

Michelle Redfern has embraced the concept of a portfolio career, and run with it. She deploys her considerable influence, expertise and executive track record in leadership of a number of ventures, including Advancing Women in Business & Sport, Culturally Diverse Women (CDW); A Career that Soars! and women’s networking group Women Who Get It.

Female Leader

Bianca Stawiarski, Warida Wholistic Wellness

Bianca Stawiarski is the Managing Director of Warida Wholistic Wellness and an engaging, warm and proud Badimaya woman, whose business initially started as a volunteer endeavour. Now Warida Wholistic Wellness is an established business dedicated to helping people build emotional resilience and wellbeing, and overcome trauma.

Feature Category

Supporting Women Owned Business, Deanna Varga

Deanna Varga Founder & Director Mayvin Global shares how she includes women led and women owned businesses in her purchasing decisions. Mayvin Global is a consultancy specialising in the delivery of commercial and revenue generation solutions across associations, tourism, business events and the arts.

Femeconomy’s Supporting Women Owned Business series is intended to amplify how women led and women owned businesses are supporting each other, and to encourage more businesses to include women led and women owned businesses in their purchasing decisions.