Choose female led brands.
Create gender equality.

Women make over 85% of purchase decisions. You’re Femeconomy. The power is in your purse.

Femeconomy approved brands have at least 30% of women on the Board of Directors
or are 50% female owned. So far over 900 brands meet our criteria.
Look for our badge to shop Femeconomy approved brands.

Female leaders will create gender equality.


Career Advice

Prep your Performance Review

As we head into the end of financial year, it is important to think through how you will approach your end of year performance review. We asked our members for their advice on how to make sure your end of year performance review works to achieve your career goals.

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Female Leader

Cecily McGuckin, Queensland Steel & Sheet

Cecily McGuckin succeeded her father as CEO at QSS, becoming the only female CEO in the wholesale sheet metal distribution business in Australia. She's approached the role strategically, reviewing the business's operations to drive unprecedented growth and preserve her family legacy.

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Feature Category

Call for Nominations: NAIDOC Ebook

To celebrate the diversity of female Aboriginal and Torres Strait Islander leadership and amplify their stories on a national scale, the Queensland Government's Office for Women has funded the first NAIDOC Because of Her, We Can Ebook. Applications closing soon.
The book will feature 11 women from across Australia, including five women from Queensland and one woman from each of the following states and territories: NSW/ACT, South Australia, Victoria, Tasmania, Northern Territory, Western Australia.

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If your brand is 50% owned by females or has at least 30% of women on the board of directors, then we would love to hear from you.