Shop brands with female leaders
to create gender equality

Women make over 85% of purchase decisions. You’re Femeconomy. The power is in your purse.

Femeconomy approved brands have at least 30% of women on the Board of Directors
or are 50% female owned. So far over 700 brands meet our criteria.
Look for our badge to shop Femeconomy approved brands.

Female leaders will create gender equality.


Shopping Feature

How to find your personal style

Are you in a style rut? Do you feel like you’ve never fully discovered your own personal style? Here's some tips on how to find your personal style AND progress gender equality by shopping Femeconomy approved brands

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Female Leader

Lutfiye Tahseen, Astara Creative

Lutfiye Tahseen, Founder of Astara Creative found that the flexibility of Swinburne Online's degree program eased her career transition from Biomedical Science to Marketing. It also suited her family's lifestyle needs. Now Lutfiye is passionate about helping other business women realise their dreams and potential, by helping them reach the right audience.

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Feature Category

Gender Equality Services: Culturally Diverse Women Program by MindTribes

Are we leveraging Australia's Multicultural society in business? 46.8% of Australia’s population are either born overseas or have one parent born overseas. The Culturally Diverse Women Program by MindTribes has been developed to address the significant under-representation of culturally diverse women in senior leadership roles in Australia, and impact bottom lines.

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Navigating the Intersection of Culture, Gender and Age
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If your brand is 50% owned by females or has at least 30% of women on the board of directors, then we would love to hear from you.