Shop brands with female leaders
to create gender equality

Women make over 85% of purchase decisions. You’re Femeconomy. The power is in your purse.

Femeconomy approved brands have at least 30% of women on the Board of Directors
or are 50% female owned. So far over 700 brands meet our criteria.
Look for our badge to shop Femeconomy approved brands.

Female leaders will create gender equality.


Shopping Feature

Loving Leina Broughton. Win a Stella Dress!

Sublime Finds' Andrea Smith shares why she finds shopping challenging, and poses a few questions to her fabulous go-to brand, Leina Broughton,

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Female Leader

Layne Beachley, Aim For The Stars Foundation

Layne Beachley AO is one of Australia’s most inspiring role models. Now a sought after keynote speaker, trainer and author, Layne overcame a myriad of obstacles through sheer determination and grit to become a 7 time female Surfing World Champion.

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Feature Category

Why we need to work together towards achieving true gender equality

Sarah Cannata, Founding Editor of This Woman Can, is a passionate gender equality advocate. Sarah shares how every single one of us can work together to accelerate achieving gender equality.

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Women's March
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If your brand is 50% owned by females or has at least 30% of women on the board of directors, then we would love to hear from you.