Shop brands with female leaders
to create gender equality

Women make over 85% of purchase decisions. You’re Femeconomy. The power is in your purse.

Femeconomy approved brands have at least 30% of women on the Board of Directors
or are 50% female owned. So far over 800 brands meet our criteria.
Look for our badge to shop Femeconomy approved brands.

Female leaders will create gender equality.


Shopping Feature

Dressing for Success

The Karen Gee Brand (KG) was built on the foundation of helping women feel beautiful and confident in their own skin. It produces a vast collection of staple pieces that are simple, timeless and elegant choices for the everyday corporate woman.

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Female Leader

Kelly Berger, Founder Business Simplicity

Seven years ago Kelly Berger started her bookkeeping business, Business Simplicity. She realised the bookkeeping industry was changing significantly as digital products emerged, and that she needed to evolve her business. She undertook a flexible part-time MBA through Swinburne Online. Their leadership content made her think about the leader she wanted to be.

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Feature Category

Gender Equality Consulting Services: The Agenda Agency

The Agenda Agency takes a collaborative, evidence-based approach to building gender strategy. The first steps of starting the journey is building the business case, and presenting to your leaders on why diversity is important for your organisation’s success.
The Agenda Agency use a methodology consistent with the Workplace Gender Equality Agency (WGEA) Gender Strategy Toolkit to understand where your organisation is in a number of core areas of gender equality. Combining expertise in business strategy and transformation with deep expertise in gender equality, they work with clients to drive diversity and business outcomes.

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If your brand is 50% owned by females or has at least 30% of women on the board of directors, then we would love to hear from you.