Femeconomy | Choose female led brands. Create gender equality.

Choose female led brands.
Create gender equality.

Femeconomy educates consumers, budget owners and business owners on how purchasing decisions can create gender equality.

Femeconomy approved brands have at least 30% of women on the Board of Directors
or are 50% female owned. So far over 850 brands meet our criteria.
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Female Leader

Jade Lord, Yoga Rites Outback

Living 200km from the nearest town, Richmond, on a remote cattle station that she owns and runs with her husband, led Jade Lord to start trialling online yoga classes for her devoted local outback participants so she could offer classes more frequently and reach more people, providing a vital wellbeing and mental health service in very remote Western Queensland

Female Leaders

Leina Broughton & Fleur Richardson, Leina & Fleur

Leina Broughton and Fleur Richardson are the Co-Founders of Leina & Fleur, a size inclusive online women’s fashion label aimed at the 40+ age group, that is designed and manufactured locally in Australia. The creative, business savvy pair have self funded to continuously reinvest and grow their business into a hugely popular label

Feature Category

Kylee Tindale-Smith, Owner, Gidgee Smith

Kylee Tindale-Smith Owner of Gidgee Smith Bags and Gidgee’s Bush Camp, started her successful ecommerce business manufacturing and selling heavy duty PVC work, saddle and gear bags 17 years ago.

Based in very remote, drought affected Morvern in South West Queensland, Gidgee’s Bush Camp offers a tranquil outback setting for weary travellers, with pet friendly camping facilities and a coffee shop.