Femeconomy | Choose female led brands. Create gender equality.

Choose female led brands.
Create gender equality.

Femeconomy is a national membership organisation that educates consumers, budget owners and business owners on how purchasing decisions can create gender equality.

Femeconomy approved brands have at least 30% of women on the Board of Directors
or are 50% female owned. So far over 850 brands meet our criteria.
Learn more about becoming a member.

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Gender Equality

Procurement Toolkit

Femeconomy has partnered with The 30% Club and leading Australian Board Directors to develop a Gender Equality Procurement Toolkit, to support organisations to implement procurement strategies that create gender equality across their supply chains, and foster ethical supply practices.

Female Leader

Telstra Business Women's Award Finalist

We are delighted that Femeconomy Director Alanna Bastin-Byrne has been announced as a 2020 Telstra Business Women's Award Finalist for Queensland in the For Purpose and Social Enterprise category! This is amazing recognition of Alanna's contribution to advancing gender equality.

Feature Category

Ann Messenger, CMgr, FIML, Board Chair Institute of Managers and Leaders

Ann Messenger CMgr FIML is the first international Board Chair of the Institute of Managers and Leaders Australia and New Zealand (IML ANZ), the peak body for professional managers and leaders and the organisation that offers the prestigious Chartered Manager designation.
Ann said, "One of my favourite IML ANZ events is the International Women’s Day Great Debate. Hosted across Sydney, Melbourne and Brisbane to 2,300 attendees, it’s one of the largest IWD celebrations around the country. Importantly, it not only champions women in leadership, but celebrates the differences between these women – it’s an opportunity for women of all cultures, sexualities, abilities and histories to share what makes them unique."