Femeconomy | Choose female led brands. Create gender equality.

Choose female led brands.
Create gender equality.

Femeconomy is a national membership organisation that educates consumers, budget owners and business owners on how purchasing decisions can create gender equality.

Femeconomy approved brands have at least 30% of women on the Board of Directors
or are 50% female owned. So far over 850 brands meet our criteria.
Learn more about becoming a member.

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Femeconomy Only

Female Leader

Tamra McMahon, Salted Cure

Tamra McMahon left behind the high stress world of corporate finance and relocated to stunningly beautiful Byron Bay, to found her own business Salted Cure. Inspired by the flavours she discovered while travelling internationally, Tamra’s Salted Cure creations simplify meal preparation with gourmet results.

Female Leader

Telstra Business Women's Award Finalist

We are delighted that Femeconomy Director Alanna Bastin-Byrne has been announced as a 2020 Telstra Business Women's Award Finalist for Queensland in the For Purpose and Social Enterprise category! This is amazing recognition of Alanna's contribution to advancing gender equality.

Feature Category

Female Leader Conversations: Deanna Varga, Mayvin Global

Deanna Varga is a business leader and commercialisation specialist, highly regarded for her strategic thinking. Deanna’s business Mayvin Global focuses on tourism, business events, arts and culture sectors – the ‘experience sectors’ – which are integral to the social and economic fabric of our community.

Deanna believes we’re global consumers and, as such, we need to look externally to ourselves, our industry and sometimes our country for solutions and new ideas.