Femeconomy | Choose female led brands. Create gender equality.

Choose female led brands.
Create gender equality.

Femeconomy educates consumers, budget owners and business owners on how purchasing decisions can create gender equality.

Femeconomy approved brands have at least 30% of women on the Board of Directors
or are 50% female owned. So far over 850 brands meet our criteria.
Learn more about becoming a member.

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Female Leader

Melanie Grant, Winton Newsagency

Melanie Grant grew up in the outback steeped in family business. Two years ago, she purchased Winton Newsagency, with a vision to create an outback retail experience for both her local community and tourists. Winton Newsagency now carries a treasure trove of unique homewares and gift lines that outback travellers can’t resist

Gender Equality

Supporting Women Owned Business, Leah Cameron

Leah Cameron, Managing Director Marrawah Law shares how she supports women owned businesses through her procurement and purchasing decisions

Feature Category

Deirdre Lander, Non Executive Director, OBE Organic

Deirdre Lander has more than 25 years of Australian and Asian experience as a management consultant, corporate executive and academic helping organisations implement their business strategy and improve their performance through effective people management.
Recently returned to Australia, Deirdre moved to Hong Kong in 2004 for an organisational change role in an Asian headquartered multi-national corporation, an experience which forged a deep understanding of how to successfully foster and navigate international cross cultural business relationships.