Shop brands with female leaders
to create gender equality

Women make over 85% of purchase decisions. You’re Femeconomy. The power is in your purse.

Femeconomy approved brands have at least 30% of women on the Board of Directors
or are 50% female owned. So far over 800 brands meet our criteria.
Look for our badge to shop Femeconomy approved brands.

Female leaders will create gender equality.


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Finalists Cosmopolitan Women of the Year - Entrepreneur

We're finalists in the Cosmopolitan Australia Women of the Year Awards in the entrepreneur category. We are beside ourselves with excitement!!! Please vote for us.

You need to vote all 9 categories and submit enter now to cast your vote.

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Female Leader

Isabelle Bach - Proof is In the Pudding

Isabelle Bach, Owner of Melbourne bespoke boutique bakery Proof is in the Pudding originally trained to be a professional ballerina, but injury struck. As her bakery business grew, Isabelle found it difficult to manage both study and work. But she researched, and found Swinburne Online‘s flexible study options allowed her to continue to pursue both her passions.

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Feature Category

DCC Jobs

Are you an employer who is struggling to attract female talent?

Consumer brands use DCC Jobs as it not only attracts talented female candidates, but drives consumer support by demonstrating the company’s focus on supporting women. Employers of Choice for Gender Equality (EOCGE) as qualified by the Workplace Gender Equality Agency (WGEA) are exempt from completing the application process with DCC.

Due to their targeted approach, 50% of candidates applying for roles through DCC Jobs are shortlisted, and 25% of candidates are hired.

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If your brand is 50% owned by females or has at least 30% of women on the board of directors, then we would love to hear from you.