Choose female led brands.
Create gender equality.

Femeconomy educates consumers, budget owners and business owners on how purchasing decisions can create gender equality.

Femeconomy approved brands have at least 30% of women on the Board of Directors
or are 50% female owned. So far over 850 brands meet our criteria.
Learn more about becoming a member.

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Female Leader

Stacey Head, she wear

Stacey Head Managing Director and Founder of she wear is a continuous innovator. Her award winning business continues to expand, with export growth and the launch of a new range of work sneakers developed to cater to the needs of front line health care staff, nurses, and hospitality workers who are on their feet for hours at a time

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Female Leader

Your brilliant career

Michelle Redfern tells, "One and done doesn’t cut it. One course. One conference. One book. One article is never going to enable a woman to develop their professional capabilities to their fullest potential. Proactively and continually investing time and effort in formal, informal and self-guided learning is essential for career success."

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Feature Category

Femeconomy Retail Gender Equality Progress Report 2021

We recently updated our brand directory, with 37 brands joining the approved ranks, and 37 brands no longer approved.

It’s an informative process of reviewing each record against our approval criteria (Brands must have at least 30% of women on the Board of Directors or are 50% female owned), re-researching each brand’s leadership composition, and amending our website directory to reflect any changes. Over 860 brands meet our criteria. When we started Femeconomy it was just over 700.

Check out the report, to help you decide which brands to choose to support female leaders and create gender equality.

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BLOG IMAGE Annual retail update 2021

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If your brand is 50% owned by females or has at least 30% of women on the board of directors, then we would love to hear from you.