Choose female led brands.
Create gender equality.

You are the female economy.

Whether you are a female consumer, business owner or a woman in the workforce, create gender equality by choosing female led brands.

Femeconomy approved brands have at least 30% of women on the Board of Directors
or are 50% female owned. So far over 800 brands meet our criteria.

Last year alone women spent $818 billion.
Look for our badge to put your dollars towards Femeconomy approved brands.

Discover how female leaders will create gender equality.

Business Tips

Small Business Survival Tips

As Sparrowly Group Director, Giovanna Lever celebrates three years in business, she takes the time to pause, reflect and share some of her learnings so that you may take these and put them into practice in your small business.

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Female Leader

Karen Joyce, SheFlies

Dr Karen Joyce Co-Founder She Flies is an expert in Remote Sensing who built a successful business teaching thousands of Australian girls aged 10 to 17 to pilot and program drones

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Feature Category

Breaking down the Tall Poppy Syndrome

We need more tall poppies in Australia. Emotionally intelligent leaders who our daughters and sons can aspire to be. People who can create the type of companies we want to work for and the type of world we want to live in. Over the last six months members from our community have shared they cannot find a safe online space to become a tall poppy.
So, we decided to create one. It’s called The Femeconomy Network. A place where women are supported to succeed. To be ambitious. Where you can share and ask for real-time advice to create paths to leadership.

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The Femeconomy Network
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If your brand is 50% owned by females or has at least 30% of women on the board of directors, then we would love to hear from you.